Benchmarking | The Association for Cultural Enterprises


ACE Retail Benchmarker is a free online tool enabling cultural organisations  to understand and compare their key performance indicators.

  • By simply adding in your weekly sales, visitor numbers and transactions once a month you will easily be able to see your conversion rates, ATV and SPV- at just a click.
  • You will see a dashboard that will give you your monthly highlights plus a graph showing trends over the year.
  • You can also create a group, by selecting and filtering visitor numbers and turnover bands to compare your venue's retail kpis.

Confidentiality and anonymity are guaranteed—only you can see your data.

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Sector commentary

The benchmarking tool is in its early pilot stage - data will be uploaded here within a few weeks.


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Conversion Rate

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Spend per visitor


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